Analisis Strategi Promosi PT Mandevilla Payakumbuh dalam Meningkatkan Penjualan Properti Ditinjau Manajemen Bisnis Syariah

Abstract

This research aims to determine the promotion system carried out by PT Mandevilla Payakumbuh in order to increase property sales in terms of sharia business management. This research is descriptive research with a qualitative approach. Data collection techniques in this research are observation, interviews, dan documentation. The data analysis technique in this research is SWOT analysis. The resulting There are four categories that will be identified, namely stengths, weaknesses, opportunities, and threats. Based on results of research using SWOT analysis, information was obtained that the strategy that can be used by PT Mandevilla to increase property sales is by using the SO (strength and opportunities) strategy with a weight score of 5.18. This strategy is carried out by optimizing existing strengths through utilizing the opportunities that exist at PT Mandevilla. The resulting strategies are (1) maintaining property quality, (2) increasing creativity in development through training and development activities, (3) maintaining cooperation with several work partners in promoting property services to consumers through honest and communicative delivery of information accompanied by utilization of promotional media, and (4) maintaining the provision of bonuses, discounts, dan guarantees to consumers. Looking at sharia business management, the promotional strategy carried out by PT Mandevilla to increase property sales is in the form of conveying honest to information to consumers which is carried out in promotional activities.