Author
Ade Ariska(1
), Dede Amaluddin(2), Rafa Putri Ramadhanti(3), Zaki Alfajri(4), Muhammad Abdika Fauzan(5),
(1) Manajemen Dakwah,Fakultas Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatullah Jakarta,
(2) Manajemen Dakwah,Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta,
(3) Manajemen Dakwah,Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta,
(4) Manajemen Dakwah,Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta,
(5) Manajemen Dakwah,Fakultas Dakwah dan Ilmu Komunikasi,UIN Syarif Hidayatullah Jakarta,
Corresponding Author
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Available online: 2026-07-17 | Published : 2026-07-17
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Abstract
The phenomenon of declining Generation Z (born 19972012) participation in mosque activities has become a serious concern for mosque administrators and Islamic management academics in Indonesia. This study aims to analyze mosque management strategies in enhancing Generation Z engagement through non-worship programsprograms that are not purely ritualistic in nature, such as economic empowerment activities, digital literacy, arts and culture, sports, and community-based social services. Using employing a literature-based qualitative methodology that reviews well-regarded academic publications and institutional reports, this study reveals that: (1) Generation Z possesses unique characteristics including digital orientation, high social awareness, and a need for authentic identity expression; (2) non-worship programs that are structured and responsive to Generation Zs needs have been proven to significantly increase their involvement; (3) program success depends on four management pillars: adaptive leadership, digital technology integration, cross-sector partnerships, and active youth participation in program design. This study concludes that the revitalization of the mosques function as a center of community civilization requires management transformation oriented toward the needs of the younger generation, without sacrificing Islamic values that serve as the foundation of the mosque institution.
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References
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