The Use of Instagram as a Medium for Disseminating Public Service Information by the Information and Communication Technology Section (TIKIM) of the East Jakarta Immigration Office

Abstract

This study aims to analyze Instagram utilization as a medium for delivering information by the Technology and Immigration Communication Section (TIKIM) of the Class I TPI East Jakarta Immigration Office based on The Circular Model of SOME, consisting of Share, Optimize, Manage, and Engage. This study employs a qualitative approach with a case study. Data were collected through interviews, observation, and documentation. Informants consisted of Head of the TIKIM Section, Social Media Administrator, and Public Relations Officer, selected using purposive sampling. Data were analyzed using the model of Miles, Huberman, and Saldaña through data reduction, presentation, and conclusion drawing. Data validity was tested through source, technique, and time triangulation. The results show that Instagram @imigrasijaktim is utilized effectively. Share is implemented through informative and educational content; Optimize through Instagram features; Manage through planning, verification, publication, and evaluation; while Engage is implemented through comments and direct messages. However, responsiveness needs improvement.